As a franchise owner who works onyour business as opposed to init, you don’t have to know how to paint because you will never pick up a paintbrush.
“Once I learned that I could staff defined roles and create systems and processes to ensure consistency and quality controls for our service, I felt a huge sense of liberation from no longer working inmy business. Sharing that same feeling with others through franchising has brought a new sense of purpose for me—teaching others how to build their own legacy in a smart and sustainable way.”
— Nick Lopez
Create long-term mutually beneficial partnerships with talented local painters.
Being an overwhelmed small business owner means working inyour business. It’s a tough way to make a living. On the flip side, a great small business owner works onhis business and not init. That little nuance makes a huge difference for LIME’s franchise owners. For LIME, the front lines are painters who make all of the magic happen with customers. Vetting, training, and retaining talented craftsmen is both a science and an art, but LIME’s system provides a blueprint for accomplishing this successfully.
A small local painter’s greatest needs are consistent projects, account management, and customer service. Many talented craftsmen find themselves constantly distracted by the need to find their next project, as their main skill lies in painting rather than in sales. Selling services is difficult to do while a painter is busy painting. In addition, a huge downside to not selling the next job is the employee turnover that happens during lull periods. This is where LIME comes in to help. The ebb and flow of inconsistent work, the skills required to appropriately manage accounts, and the time needed to deliver an exceptional customer experience are all provided to a small paint company through a partnership with LIME. This allows the painters to focus on what they do best—paint.
Rather than being a good painter, a franchise owner must be a skilled leader, a steward, and a service expert.
Scalability and sustainability are represented by systems and processes that are stewarded by great leaders who can recruit, train, and maintain talented employees, business partners, and vendors to deliver a great service. By doing so, more can get done by individuals who specialize in their field as opposed to ones who take a jack-of-all-trades approach. Essentially, more gets done and is done with greater quality. After all, no one is good at all things, and even if so, less will get done, which results in a deficit in either efficiency or quality.
LIME’s franchise owners follow specific systems and processes to build a team that allows them to work ontheir business as opposed to init. LIME’s model is highlighted through simple yet sophisticated production systems, a state-of-the-art sales process, the LIMEware platform, and a brand that appeals to the high-end demographic. This is all enhanced by LIME’s online learning management platform; rigorous launch training; and ongoing support with operations, brand development, and marketing campaigns, to name a few. LIME’s expansion strategy through franchising allows savvy salesmen the opportunity to finally build their own equity while leveraging a $300 billion home improvement industry by going into business for themselves—but not by themselves—as franchise owners within a network of other business owners who are supported by LIME’s franchise team.
Have you ever thought about owning your own business? If so, would you rather own a business that you work inor one that you work on?