LIME’s sales and marketing franchise company won’t waste any time watching paint dry as it begins its expansion strategy through franchising the surrounding Denver areas and beyond.
Closing one business chapter to open another
Yesterday was a bittersweet day for me as I said goodbye to Matthew Snider, our corporate location’s best salesman, and welcomed him as he started building his own equity. After a lifetime of employment, he is now in the driver’s seat and will build a legacy for himself and his family. Matthew is not just a colleague, but a friend and fellow believer in Christ. Over the past four years, he has helped me finesse LIME’s sales process in Denver. Our working relationship has been extremely rewarding, and, as our success has grown, so has our mutual respect.
After awarding Matt LIME’s first franchise location in Castle Rock, CO, I now have the privilege of coaching him in the tenets of business ownership. As the CEO of LIME’s emerging franchise company, I will lead the initial training program and ongoing support while Matt establishes his company within his territory. From this point forward, my role will focus on utilizing a growing franchise company’s resources, power, and influence to better each franchise location’s brand. This process of stewarding LIME’s brand forward into the competitive landscape begins with Matt.
What’s next for LIME?
LIME will continue its expansion strategy by looking north of its corporate location in Denver and will award its Boulder location to another qualified and savvy sales and marketing driven business owner. The benefit to the two surrounding Denver locations (Castle Rock and Boulder) is that the founding location has created a book of business in both locations with written customer reviews and video testimonials. In addition, LIME has established working relationships with subcontractors and supplier partners in those cities.
After awarding the Castle Rock and Boulder locations, LIME hopes to expand throughout the southwest to states such as California, Nevada, Arizona, Utah, New Mexico, Oklahoma, and Texas. Currently, LIME is registered to offer franchises for sale in California—one of the only states in the southwest that requires registration prior to a franchise company offering franchises for sale.
A major benefit of the franchise expansion strategy
One of the most powerful aspects of franchising is the pooled resources from all of the system’s franchise owners. By leveraging system-wide funds for branding, marketing, technology, etc., the brand can continue to adapt and mature as the overall system grows in gross sales. It’s a self-generating business model that compounds as unit locations grow proportionally to the system-wide funds, which are a percentage of sales contributed by each franchise owner.
This franchise system-wide network of business owners in business for themselves—but not by themselves—allows for collaboration both financially and strategically. It is also backed by the training, support, and brand development of the franchisor. Join me in welcoming Matt Snider to the family of LIME franchises. We can’t wait to see what the future holds.
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