Opportunity Knocks With LIME's Sales & Marketing Franchise 2 of 3

Home Service Based Franchise: Training & Support

A successful home service based franchise model is focused on building a thriving franchise owner community that is stewarded by ethical leadership. This effort is spearheaded by robust training and support programs, systems, and tools. Training generally kicks off with an initial franchise training at the franchise company’s headquarters. Ongoing training classes are then hosted throughout the year via live webinars, conference calls, online classes, and at the franchise location when needed.

In today’s world of technology, franchise companies can leverage cloud-based business management and communication platforms that are a valuable component of increasing the efficiencies of the franchise business. From production to sales, to marketing and finances, and employee management, business management softwares allows franchise owners to better manage and scale their business effectively. This software also enables the franchise company’s support team to communicate and provide resources in real time so franchise owners can concentrate on building their business.

The franchise company’s ongoing support program offers business building assistance in all areas of each franchise location’s business development:

    Leadership, Marketing, Finance, Operations and Technology

A franchise company will also post marketing and promotional materials for ongoing membership growth, in addition to other resources. Supporting franchise owners throughout the lifecycle of their business empire is the backbone of a successful franchise company. For a home service based franchise, competencies include estimating, coatings & contracting, sales, production, and subcontractor management.

LIME Painting’s Business Model

Low Overhead Business Model.
In addition to LIME’s 15 revenue streams to maximize sales on each account, LIME also has a low overhead business model. Franchise owners can run the business out of their home given that LIME is a service-based company. Also, franchise owners do not need to own and store paint and production equipment because the labor is subbed out to contractors who employ the labor and provide the equipment and supplies. From a promotional stand point, franchisees will use the Mercedes Benz cargo van in the field to help grow and promote their brand within their local community.

Highly Specialized versus Generalized.
LIME is not a general market service provider. Due to LIME’s service niche, LIME uses more of a targeted market approach. LIME’s clients are owners of custom properties that make up the top 5% of the market. LIME also has project minimums and brand standards that are made up of thorough scopes of work and high performance products.

For franchise owners, a part of the learning curve will be learning to say no to projects that don’t meet LIME’s highly specialized niche, project minimums, and brand standards. The high-end luxury paint market is an underserved niche sector, and the current service providers make up a highly fragmented industry. The upside is that due to the niched approach of LIME, the average price per account is greater than the alternative of servicing a more generalized market.

More than Paint.
On a custom property there are many different substrates that turnover and need to be maintained. From new construction to repaints, and complete restoration, LIME is prepared and capable of taking on an extensive scope of work, and completing it on time and in budget, no matter the difficulty. LIME’s high-end luxury approach means doing a job the right way and with quality.

In most cases, this requires restoring the surface needing to be painted or coated prior to painting or coating it. Custom properties have many types of surfaces that need unique scopes of work to maintain or restore it. A custom property needs much more than just paint. LIME is built to assess a custom property for need and advise for solutions, as well as audit the delivery of those solutions while ensuring an easy, enjoyable, and refreshing experience for the client.

Maximizing client value by specializing in 15 Revenue Streams.
No other serviced-based painting franchise offers the amount of revenue streams that LIME does. LIME offers 15 revenue streams that include interior painting, exterior painting, faux painting, wood lacquer and staining, cabinet coatings, drywall texturing & removal, wall paper removal, deck restoration, masonry coatings, epoxy coatings, direct-to-metal coatings, grout work, carpentry, stucco/eifs/dryvit coatings and installation, and gutter replacement and repair.

These services range from restoring the substrate being painted or coated, to the actual paint and coatings applied to different substrates, and finally to services that hedge client investments in restoring their property such as gutter replacement. This mix of services is necessary to do the job right while providing clients with maximum value. Most importantly, by doing more than paint LIME doesn’t just tap into the $40 Billion paint industry, but LIME leverages the $300 Billion home improvement industry as well.

Subcontractor Model: The Growth-Based Differentiator of a LIME franchise.
In many cases, owning a company means recruiting, hiring, training and retaining employees. Like many aspects of running a company, hiring employees has its pros and cons. The philosophy of LIME is to hire a very minimal amount of employees, and leverage partnerships with subcontractors to employ their own craftsman. As a franchisee you would hire for the two advisor roles, which consists of salesmen and production coordinators. These are highly skilled roles and become the Christian values-based tribe that make up a LIME franchise location.

A LIME franchise location will hire an upwards of a handful of employees. In addition to the advisor roles, an estimator and admin position can be added to assist the franchise owner in stepping out of the day-to-day operations. Of course, these roles are needed based on how much a franchise owner wants to work in the business versus on it. Due to LIME’s subcontractor management system, a franchise owner does not have to balance the cyclical nature of HR that comes with owning a construction-based company - or any company for that matter. Instead, franchise owners focus on growing a brand, sales growth, and managing the fulfillment of those sales from start to finish.

Simple Yet Sophisticated Business Processes.
There are many simple yet sophisticated processes that make up the business model of LIME Painting, such as LIME’s subcontractor management system. However, the biggest game changing process is the role of the LIME advisors who assess, advise, and audit. In addition, LIME’s Ten Step Production Model creates uniformity and consistency to ensure quality while producing different scopes of work. LIME delivers quality prep, quality products, custom results and lasting impressions®. It’s a simple yet sophisticated service model for providing clients with the service that they want.

Quality Prep: When it comes to paint, quality craftsmanship is all in the preparation. A significant increase in a paints lifetime can be achieved by emphasizing meticulous prep. LIME’s craftsmen are thorough and detail oriented during the preparation process.
Quality Products: LIME’s standard is to use the industry’s highest performing preparation and finish products. LIME specializes in custom finishes and lasting impressions which are achieved by meticulous preparation and high performance paints.
Custom Results: The most exciting part of a project is the end product. No matter the challenge, LIME prides themselves on being able to tackle the toughest painting projects.
Lasting Impressions: LIME’s practices are the best in the industry and high quality is the standard. LIME's satisfaction rating is not only a result of great customer service, but also LIME’s ability to consistently deliver a lasting impression. It’s impressive!