The type of people you have really makes a difference— and at LIME, you have the best people, which makes all the difference. For this episode, Jim Ward, a multi-unit franchise owner in Southwest Florida, shares his journey of redefining the painting industry while staying true to Lime’s core values. He shares how he outgrew roles, starting from a VRC (Virtual Reality Consultant) and climbing up the ranks to become an entrepreneur. At LIME, he transformed the lives of homeowners and communities in the aftermath of natural disasters. Now, Jim’s continued dedication to rebuilding one house at a time and supporting organizations like the Boys and Girls Club exemplifies the Lime way of doing business—with love. More than that, Jim also emphasizes how having the best people really defined and shaped his experience with LIME. From the crews and coworkers to the mentors and leaders, Jim shares how sometimes business is not about the best ideas, but about having the best people to turn those ideas into reality. Join us in this intimate episode and discover the essence of a LIME-values led journey!
This is another special episode of the people at LIME. This guest started at an entry-level position at LIME Painting and soared into franchise ownership. I’m excited to share his story, successes, and learnings with the world. He’s the Owner of Southwest Florida, Jim Ward. Welcome to the show.
Thank you, Nick. A pleasure to be here. I’m honored. Thanks for having me.
Thanks for being on. You’re super busy. You’re a multi-unit owner in Southwest Florida. That is incredible. Jim, how did you stumble into this position? How did you find LIME? Why LIME?
That’s a great segue with the stumble. I have to go back a little bit of my background. For one thing, I’ve always been in sales. I’ve always liked people and it comes from a genuine place. People generally like me too, which is a plus. I don’t like not being liked but that’s a story for another time. I started college and did an internship with Northwestern Mutual. I fell in love with that early on, helping and serving people in a meaningful way. Also, life insurance, disability, long-term care insurance, and retirement planning. Some of the most important things, life events are right there. I found that to be helpful and meaningful to people in that role.
I was there for six years. I became vested in my renewals. I was young when I started with that. I was always questioning, “Is this what I’m going to do for the rest of my life? Is this it?” Eventually, the answer became clear. “No, it’s not,” but then what next? After I was vested my renewals, I left. I started to explore other career opportunities. I was single, not married, and had no kids. I was 26 or 27. My friends were telling me, “You should go do Deadliest Catch. Be a cowboy in the West. You could go do anything.” They were all trying to live vicariously through me.
I had a good friend that I played rugby with in college. He was a Sales Director at a company called Vivint Smart Home. He’d been working on me for years to come over. I brought him on as an intern when we were in college together and then he left and had a lot of success with Vivint and still does. It was attractive to me. When you work 5.5 months out of the year, you travel for 7.5 months. That sounds awesome. Let’s do that.
I went and joined Vivint and it was good. I got to travel the country a little bit in the off-season. I went to Colombia and Mexico. I did a lot of the things. I drove across the country multiple times. I did a lot of the things and got that hair for travel out of the way but in the process of doing that, I realized that wasn’t for me. Serving the customers is always important to me. No knocks on Vivint. That’s a great company. It just wasn’t the same as Northwestern Mutual. Northwestern would go out of its way to pay claims, help people in a crisis, and always do the right thing. I didn’t find as much of that at the next stop.
I left. I did some meditation. I went and sat on the beach in Fort Myers and journaled. I did almost a month of that. Every day, I would make it a point to journal and write. “What do I want next? What’s coming next look like?” I still have that notebook somewhere but some of the things I wrote down were integrity. I was looking for a company with integrity and good with people. I want to be in sales account management on capped burning potential.
A big theme that I kept coming back to was entrepreneurship, owning my own business. When I went to college, my plan was to be an entrepreneur. To some extent, that was the case with Northwestern Mutual. I ran my practice and things like that but it was entrepreneur. That’s good for me to have some structure. I left Florida and moved to Denver permanently.
I’d met my wife the previous year. We had a long-distance relationship. We’re married but had something special there. I wanted to come back to Denver. I didn’t have a plan. I started looking at jobs and careers and applying for things. Fortunately, one of the places that I thought was a good fit was selling and renting implements. I did a terrible interview so it was God’s intervention like, “That’s not for you,” even though all the criteria were there.
I found LIME and was immediately attracted by its values, love, integrity, mission, and excellence. That’s pivotal to me, the way that we serve the customer. I say we because I’m fully in it. That’s what I was looking for. We did our interview. I was surprised that it was Nick Lopez who was interviewing me because I’d read on the website about Nick Lopez. It was a beautifully done website. I would’ve thought multinational company and I’m like, “Why are you doing the interview, Nick?” Nick told me, “I’d like to know who’s on my team.”
Sure enough, after an hour-and-a-half-long phone call, we probably talked about values and those types of interventions in our life rather than anything to do with painting, work, the structure of the job, or anything like that. We had some deep commonalities in deciding not to impose on alcohol anymore. It wasn’t a good fit for me and you. It was becoming too much of a distraction from who I was. I’m like, “This has got to be a God intervention type of thing here.”
In the next interview, we started talking about the role. When I left Vivint, I said, “I’m never going to canvass or knock on another door again.” I was then like, “Shoot, this is canvassing. We have to go canvass.” We started talking about the pitch, what it’s like, and how we serve our customers. It’s very much not pushy. We’re serving it up and putting it in people’s lap. If they want to do it, then great. If not, no problem. We’ll be here. I talked to a couple of mentors of mine and they’re like, “Give it a go. There are some things here that are looking good. It doesn’t have to be your forever career. Give it your best effort, put your best foot forward, and see what happens.”
I took their advice and gave it an honest go. I got in. I started doing the LIME Elite Academy, got into that, and made sure that I knew exactly The Door Pitch and Respin, which is our consultative sales process with the client. We got into it. March 4th, 2020 was technically my first day but my first day in the field was March 7th, 2020.
We went out. Nick and I went canvassing and got some good leads. The first door that we knocked on, funny story, became a customer the next year. They were very standoffish at first but now they love us. They recommended us to a lot of people. We did a great job for them. How I came to be at LIME was I was attracted by the values. I can go on about that for a while.
You were serious about making a long-term career change. You went to the beach there in Southwest Florida, in Fort Myers, and got serious thinking about what’s next for me. It wasn’t like you were just starting your career. You had some time to vest with companies, figure it out, and understand what’s right for me and what I enjoy, and enough to get serious about, “I need to start thinking about my career.” That’s a pretty exciting time to get into a position where you’re thinking about a long-term trajectory.
That’s not necessarily common but anybody successful understands that you need to catch momentum, get into a space in a company, and level up in terms of your skillset and the value that you bring. One thing that I have most certainly enjoyed watching in your career with LIME is that you figured out how to give value and level up within the company. What would’ve been those roles that you’ve fulfilled throughout your time at LIME?
There has been a lot of personal and professional development since I came to LIME. You’re right. I knew that I was extremely loyal. I wanted to make the right choice because I fully got into it. I give it a good year. No matter what is going on, I want to make sure that I did my best and that I put my best foot forward. I started as a Visual Reality Consultant, which is our entry-level sales position, account manager. I had success early on.
March 7th, 2020 was the first day we went into the field. A couple of weeks later, I was coming back from getting ten leads, my first day of double-digit leads. A guy comes on the radio and says, “You can’t leave your house tomorrow.” We were in COVID lockdown. “What are we going to do?” It got scrappy. We got resourceful. I started calling realtors and would make 30 phone calls a day before I would do anything. From 9:00 to 11:00, I would make sure that I was making phone calls to good realtors in town, trying to build relationships and connect with those folks.
Long story short, even with all that, I still ended up selling $500,000 in my first 6 months. I never got traction like that in another company. There was lots of coaching from you, Nick, and accountability too, which was great for me. We got a lot of traction there. In that year, we started expanding, doing a lot of franchising nationally. When I started with LIME, there were 7 total people in 5 territories. By the following year, at that same time, we were in the 50s for locations and then we had almost 100 people.
It was almost overnight, the expansion and growth. Right place, right time. I was ready for big career moves. The next position was National Success Coach. I got the opportunity to take that promotion, traveled around the country, and helped set up the first 38 locations as we launched those locations that next year in 2021. A lot of those folks had a lot of success, which was great to see. I’ve always enjoyed that in sales management and sales training. I teach people how to be successful, watch the lights come on, do some coaching, and go out demonstrating. They then can do it for themselves.
That’s always been very rewarding for me in sales management. I’ve enjoyed seeing all the lives that have been impacted by us and coaching. National Success Coach, I did that for a year and a half. That was everything from running the classes, like training the boot camps and then going out in the field. I spent 113 nights in hotels in 2021 launching those territories. I found out what hotels are great and not. I have my preferences. I got to know the owners and the people at LIME, all the salespeople and the faces.
I still remember the customer’s names from these field visits. I was thinking about the first guy who said yes to Michael Hanley in St. Louis. His name was Jim so I can’t forget it. Hanley did a great job serving that guy. He became such a strong advocate for LIME in what we do and how we serve our clients. He took our time to make the house better and fix the core problems. I’m meandering from the point. I did a brief stint as Vice President of Operations. I’ve heard before in business that you get promoted to your highest level of competency. For me, I realized very quickly that Vice President of Operations, not being a field-facing role, was not necessarily going to be the ticket.
Developing programs and being high on the fine details of various aspects was not going to be an enjoyable role for me. I stuck it out for as long as I could until we could find somebody to better fill that role. 4 or 5 months later, I transitioned to National Director of Sales, which was a much better role. I was back out into the field teaching the franchise owners and the people in the field. Also, sales manager for Denver at the same time. I was able to go serve the clients of Denver, make sure that those jobs were going well, and that we were doing what we say we do because that’s what we do.
My forte right there is being with the people. I enjoy our customers. I want to make sure that they’re getting exactly what we do, which is high-end products, high-end painting and coatings, surface restoration, and all the other services that we do. Whether it’s gutters, masonry, or anything like that, we want to make sure that we’re delivering happiness.
You eventually from there became a multi-unit franchise owner in Southwest Florida, which has been your end pit stop so far. You can see a lot of qualifications there to serve customers as a franchise owner and an entrepreneur. Luke was somebody that you’ve had the opportunity to mentor. Not only have you taken on these roles but you’ve coached up Luke specifically who was most our success coach, and also Florida owner, North of you there in Tampa.
You mentioned, “I enjoy being out with people.” You’ve done that from a leadership standpoint, internally. You’ve done that franchise owner-facing and consumer-facing, serving customers, and providing the unique services that we help clients with on their properties. Many times, customers don’t understand how much need is on their estate. These are expensive assets. They turn over and deteriorate.
Having the expertise to consult somebody and deliver on it, transform, and improve that asset, is such important work. Speaking to the people at LIME, you’ve been somebody who has helped our national objective of standardizing what it means to receive a luxury painting experience. LIME Painting is defining that space. When you look at the people at LIME, you’ve been somebody who has started on the ground level and client-facing.
Luke was instrumental at LIME, much like yourself, but you turned around, put a hand back, and helped him also level up throughout his career. That has been impressive about you, Jim. You spoke about the why and the reason behind joining LIME, how it became a good fit and career-wise, how you leveled up. From an outsider’s perspective, watching your journey, you love people and that’s been lived out. Thank you for that, Jim. Why do you think you have been so successful at LIME?
It’s a multi-part answer. For one thing, I burn all my boats. I’m not looking out for other positions like, “What’s next?” I’m looking for how can I improve my current situation. That’s a little contradictory to what I said about the beginning of my career where I had a mentor saying, “It doesn’t have to be forever. Give it your best go.” I wasn’t looking anywhere else. I was more or less looking for an excuse to plunge in, double-checking that I was making all the right moves. It has proved to be that way, all the values.
A big part of it is we have such a family bond and unit at LIME. I’m almost working in a way for others. When I’m in my best head space and spiritually fit, I’m thinking about how I can serve people like my coworkers more or less at LIME. I think about the guys a lot, and when I say the guys, I mean our artisans and painters. I think about each customer that I work with and demonstrate our value. I’m also going to be bringing a fantastic artisan to that job site. They have a family as well and multiple people on their crew.
Even if I get into a sales slump or whatever you want to call it, that’s been my best slump buster, thinking about these guys needs to work. We need to make sure that they’re staying busy and that we have good jobs for them. We promise that we will. We’ve never let them down yet. I’m not going to be the guy to let them down. When I’m in my best places, I’m thinking about the other people that I’m serving and working with, the customers. A lot of it has been some good coaching. Nick and I have had some very candid conversations about getting all that success early on.
That proceeding 3 months after hitting $500,000 in 6 months, I was starting to coast a little bit. Through some candid conversations with Nick, he said, “What are you doing? You have this great opportunity to finish out the year stronger than anybody. You got to come back to the basics here, restructure, and focus on what’s important.” It’s little conversations like that along the way. Many of the other positions have been uncharted for me like as a National Success Coach and designing a lot of the curriculum and things like that for new franchise owners.
It’s been a very collaborative experience with Nick and working through, what works and what doesn’t. We can be very candid with each other. Sometimes the other may not like what the other has to say but we all do it for the greater good and the people that we’re serving. We never want to make a mistake in that aspect. We always want to put our best foot forward. A lot of the success is good structure and coaching. I went and gave on my own my first four estimates. They all booked so that helped.
Great sales training is our forte with LIME and customer relations. We teach our customers and it’s up to them if they do it. We’re not pushy at all, which is a breath of fresh air. As a salesperson and for customers, I got a lot of great feedback from customers about that process, not to mention executing great jobs. There’s a structure there and an intrinsic want and desire to do the best that I can. Also, some great coaching, mentorship, and leadership along the way from you Nick.
We also have Ernesto Godinez who taught me everything I know about painting. He was our best painter in year two of LIME. In year three, he came on to be the Production Coordinator and manage all the crews. He’s so patient. I could call him fifteen times a day with various questions regarding paint and preparation. He would coach me and walk me through it. I would say probably by the tenth call of the day, he’d start ignoring the call. If I sent him 4 or 5 text messages, he would call me back. Great people. The people have been the best, the crews, coworkers, mentors, leaders, and mentees. For me, the best part of LIME is the people.
We always say we work in beautiful places for beautiful people with beautiful people. It’s a way of life but there’s a lot of truth to that. As you were talking, I was thinking about the fact that you’re willing to level up throughout your career. You didn’t ask or expect that but you outgrew and outperformed your role. Having that willingness to grow with the company allowed you timing. It seemed like overnight we went from 7 to over 50 locations nationally. You benefited from that timing but earned it through your diligence, experience, and willingness to serve those around you like your customers and teammates.
Turning the page to here, Jim, you eventually get to a point where you become, and you are, a multi-unit franchise owner in Southwest Florida. What led you to choose entrepreneurship and doing it? At the time, you were building your career in our corporate location or headquarters in Denver. What led you to move out of state and become an entrepreneur there in Florida?
I always wanted to be an entrepreneur. Outside sales to a lot of extent, scratch that itch. I was still working for somebody else. In this case, I was working for you, Nick, which has been great. At the same time, I wanted to work for myself and be accountable to essentially only me, which is a little scary as a thought to go out and do it. That’s it. Either I do or I don’t. I wanted to be a franchise owner from the start. I feel like a lot of the salespeople or VRCs who come into LIME all say the same thing, “I want to be a multi-unit franchise owner.”
To some extent, and largely the ones who do have success, they ultimately do that, which is a testament to how we train, coach, and teach. It’s the next-man-up mentality to some extent. A lot of the great franchise owners started in sales roles, which is awesome to see that there’s a path to entrepreneurship and success. It became even more important over the years for me to become a franchise owner. Some of that came from teaching it, seeing how it was done, and watching other people whom I taught how to do it. At some point, I was like, “I’m teaching everybody how to do this. Why am I not doing it for myself? It makes no sense.”
The other thing was that it was family-related. I have a son. My mom and dad are down here in Southwest Florida. I have an uncle and a cousin here. My wife’s parents moved with us to Southwest Florida. They live 3 miles from us. I wanted to be close to family. I went to college here in Fort Myers. I love Southwest Florida. There’s a lot to love. It’s beaches and the ocean. It’s got the Midwest vibe of my roots a little bit from Minnesota where it’s a little more low-key and some good hardworking people here. I felt like that was the right time and the next step. It’s never a perfect time.
All three years at LIME, I made more than I’d ever made in all of my previous years in any career. It kept going up. It would’ve kept going up no doubt. In a way taking a step back as a first-year business owner, we’re doing great down here but still, it’s not going to be quite the same. I took a little sacrifice there. Ultimately, it came back to that whole family thing. I wanted to have more time and build out a business of great people. I don’t know who those people are yet who I’m going to bring to my team but I know what their values are going to be. They’re going to be people who uphold our values as a company and what we do here in Southwest Florida with LIME Painting.
All that to say is by the time my son is in sports or whatever he’s doing, chess club, I don’t know, who knows what he is going to be doing, I want to be involved. I don’t want to be working 60 hours a week. Not that I wouldn’t at times or I’m not willing to but I want to have the flexibility where if I want to put that in on a Saturday, I can, and on a Tuesday, I can go support him in soccer practice, maybe even be a coach, or a Cub Scout leader, whatever it is. I want to have that autonomy and flexibility to be there for my family.
I also like the idea of the legacy. We’re going to build something good down here in Southwest Florida. In 2023, not that sales numbers are everything but it’s a good indicator. We’re at $700,000 for the first year, 8 months in. I can only imagine that the trajectory of that is up. With that being said, structuring out the team much like you’ve done in Denver, Nick, where you have a couple of VRCs and a production coordinator. You’re checking in doing some coaching, going to jobs when you want to, and supporting when you want to because you like to do it. It’s a different vibe than having to be there.
With flexibility and time, you get autonomy most certainly. Why do you think you’ve been so successful? You’re in a new market. You’ve had eight months to experience the market. Why do you think you’ve been successful?
I tried not to think too much, honestly. I just did what I knew to do. Teaching over the last couple of years is not a complicated process, thank God for that. I have a certain intelligence about me but if I have to reinvent everything, it’s not going to work. Things are going to get too squirrely for me. I got into the market and I remember the first day going out, canvassing, feeling like such an imposter, knocking on the first door, feeling like I had no backup. I didn’t even know who my crews were yet.
Here I am selling a great job. You’re going to love it. It’s going to be amazing. The house is going to look great. We’re going to do all this prep and extended detail. I don’t even know who the people are that are doing it yet. I had to go do it. Sure enough, people were very receptive. The people were so nice. Unfortunately, we had a massive hurricane here in late 2022.
Some people were disheveled, looking for somebody they could trust. Fortunately, I’ve been able to fill that role for a lot of people. We’ve done so much drywall, carpentry, hanging doors, baseboards, insulation, and all the things to one person, one house at a time, one property at a time to rebuild Southwest Florida. I took that on as a mission.
It came from a customer. She was so grateful after we gave her house back because when we started with it, there was no drywall 3 feet up. It took a while because we kept taking things apart and then finding more mold. We had to do more remediation. They were so great. My crew was amazing. They kept rolling with the punches like, “What’s next?” “We take this shelf off, mold behind it, and tear that whole wall down. Trusses need to be replaced.” “What’s next?” There was no problem. We kept rolling with the punches.
She sent me this text and it was nice. She said, “Thank you for your efforts. It was a pleasure working with you. I hope you prosper as you continue to rebuild Southwest Florida, one house at a time.” It hit me right there. I get a little teary from that. It was such a good mindset. It was one person, one property at a time restoring the community that was devastated. We had a 20-foot storm surge. 20 feet of water is not good for a house. It’s good for a boat. You should have seen these houses and the work that we did in there.
We had to do it one at a time. One thing comes up, we fix it. Another thing comes up, we fix it, whatever it is. Maybe something doesn’t go perfectly on the job, we communicate with the customer, and come up with a solution. They’re happy. Everybody’s happy. I try to keep it as simple as possible. I have three jobs going. I’m going to visit each of those jobs in the morning and focus on new customers late morning or early afternoon. I’m going to do my admin evening or late afternoon. After my son goes to bed, I’ll be working on proposals and sending estimates. One thing at a time and doing as much as I can.
We’re building towards something. I don’t have anybody else in my territory helping me. I have twenty artisans that I work with. A lot of them are great. I have a good foreman that helps me. I’m looking forward to scaling in 2024 and building out the team, having a couple of account managers, VRCs, and ideally a production coordinator. We’ll explode.
Explode because of value. One customer at a time. Delivering happiness and creating relationships that make a difference. We’re providing a very standup service, a quality, luxury paint service. We’re also serving customers and working on something very personal to them like their home. We work in beautiful places for beautiful people with beautiful people. You can see that being lived out by Jim. I can relate to you having some feedback from clients. One of the best parts of being in the field is doing just that, serving and working for customers.
I had a customer sitting at his home on his back patio overlooking one of the holes in the country club he lived at. He says, “I grew this $40 million moving company.” We had our values on our T-shirts so that everybody would know what we stood for. There was no ambiguity. He said, “Nick, you run your business very similarly but I wouldn’t know it as a customer. Your artisans have done a great job and everything else.” I said, “You’d benefit from that.”
Much to the client that gave you that comment, you could go down the list of these neat interactions that are genuine and give you those nudges to reaffirm what you’re doing is making a difference. He said, “Nick, you should make these values.” I did. LIME became Love, Integrity, Mission, Excellence, and it’s everywhere. It all came from a client. We have our core values. Which one is your favorite and why?
Over the years, I’ve always said integrity. That’s what drew me in the first place and what I was looking for. That’s what Northwestern Mutual had. That’s what the next company I went to didn’t have as much of and I certainly knew, which I preferred. It’s so simple. Do what you say you’re going to do. No matter what, at the end of the day, that’s what we’re going to do. That integrity piece is so important. Excellence is a great guideline. There’s no standard below that. Mission, I love our foundation. We’re doing work down here to support the Boys & Girls Club of Fort Myers. That’s a great foundation to support.
Lately, I’ve loved love. It’s been a demonstration more from our franchise owners than anything. I see people like Jason Gaynor in Austin, Texas. The way that he serves his clients is something to be admired. He’s somebody that I want to emulate. He does hard on his sleeve and leads with that love value. There are so many other people. I could name probably 100 people like Mike Hanley in St. Louis and all the great franchise owners. That’s what they all do. Also, Corey and Mark. They all demonstrate the value of love.
It’s not conditional love. It’s unconditional. It’s for the people who are on their team, their customers, and their community. It’s a powerful value. I try to keep that one top of mind when I’m serving my customers, clients, and crews. It’s a good lens to filter what I say. You can say what you mean. You don’t have to say you mean it. Love is a good lens to filter those words and thoughts.
You’re mentioning these fellow franchise partners and I kept rattling them off in my head. It is the LIME way and it’s a differentiator. It’s so hard to find a values-led organization, especially one that lines up with our values in the construction space, specifically painting where I always joke that the paint space is competing for the worst reputation in contracting. It has very minimal barriers to entry. If you have a truck and a paintbrush, you’re a painter. Customers are exposed to that in the marketplace.
Here we are turning the industry upside down. You’ve been so instrumental in teaching those franchise partners the LIME way. You’re bringing it to Southwest Florida where as your client put it, you’re helping rebuild homes, properties, and clients’ lives. One project at a time. It probably won’t be the last hurricane that you get to participate in helping rebuild your community there. You’re doing it outside the hurricane, in the middle, or after, or you’re serving through supporting organizations like the Boys & Girls Club.
As you embark here and wrap up your first year, I was so impressed with what you’ve done at LIME and who you’ve become. It’s been a neat thing to witness and play a small part in you becoming the leader that you’re becoming on the career front and the home front. When you joined LIME, you were thinking about getting engaged. Here you are growing a family and showing your family and the community what it looks like to build a legacy. Thank you for being a great example of what building a legacy through entrepreneurship looks like. You’re just getting started.
I’m excited to see the all-star team that you build in the next couple of years and the value that you bring through your ability to connect and serve. Also, doing it specifically in Fort Myers in Naples, Southwest Florida. He’s a very special individual and was looking forward to sharing who he is with the world. I hope you have enjoyed learning who Jim Ward is, the multi-unit owner in Southwest Florida. If anyone would like to get in touch with you, Jim, how can they do that? How can they reach out?
A phone call or text message is always best. It’s (239) 977-5700. You can reach me anytime.
He means that you can also find him online. You can search his website there. He is the owner of Southwest Florida. Jim, thank you for being on the show. I appreciate it.
Thank you, Nick. It’s been a pleasure. I couldn’t have done it without you.
It’s been a pleasure. We would love to continue to grow and share thought leaders in business and franchising. This is a high performer here. We can only do that if the show grows. Please subscribe and like but most importantly, add to the conversation, drop a comment, and let us know what your thoughts are on what Jim shared. As always, level up.
Jim Ward is LIME Painting’s Sales Director and an expert at providing hands-on training for all things related to the LIME way. Jim began his journey in the flagship location as an entry level sales rep. After generating north of seven figures his first year, he began traveling the country to help new owners level up related to the LIME Way. His role entails traveling to territories, demonstrating how to work with clients and subcontractors based on the LIME way that achieves best in class results. Originally from Minnesota, Jim enjoys ice fishing and spending quality time with his wife Katie and their baby Joey. He embodies LIME Painting’s values both in his work and personal life.