From living room sales to a nationally recognized children’s consignment franchise, Shannon Wilburn’s journey is rooted in faith, grit, and community. She followed divine direction through pivotal moments, scaled her business with EOS, and ultimately passed the torch to a leader she felt called to choose. Now leading Shine Executive Coaching, she helps others lead with purpose and proves that lasting success is about legacy, not just business.
Shannon Wilburn is the co-founder of Just Between Friends, a nationally recognized consignment franchise helping families save and earn hundreds of dollars on everything they need to raise confident, stylish kids. What began in Tulsa in 1997 as a small local sale has grown into a community-focused brand named to Forbes’ “Top Ten Franchises in America” for four years.
A former elementary school teacher, Shannon transitioned into executive leadership with a focus on adaptability and self-awareness. A pivotal shift came when she implemented the Entrepreneurial Operating System (EOS) to bring structure and clarity to her growing organization. Her journey reflects deep perseverance, faith, and a commitment to adding value to franchisees and their communities.
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Website: https://shineexecutivecoaching.com/
Linkedin: https://www.linkedin.com/in/shannonwilburn/
Author of E-Book: The Ultimate Guide to Free and Affordable Business Coaching For Entrepreneurs