Many aspiring business owners get stuck in endless research and never take the leap into entrepreneurship. Keith Lisio of Excelsior Franchise Center explains how franchising provides the structure and support to move beyond fear and hesitation. Learn why overcoming paralysis by analysis can open the door to both financial and time freedom.
Keith Liscio is the Founder and President of Excelsior Franchise Center, where he helps people explore business ownership through franchising. He grew up around small family businesses, earned a marketing degree from Villanova and an MBA from Wharton, and built his career at companies like Procter & Gamble, Nabisco, and Kraft before pursuing his own ventures.
From importing ceramics in Italy to running an executive recruiting firm for nearly 20 years, Keith has experienced the highs and lows of entrepreneurship. Today he is a recognized leader in franchising, honored by the Franchise Brokers Association as Franchise Broker of the Year, Broker of the Month, and one of their Rising Stars.
Don’t Forget to Network!
Website: https://www.excelsiorfranchisecenter.com/
LinkedIn: https://www.linkedin.com/in/keithliscio/