Business integrity is not just built on high revenue, good customer feedback, or strong business partnerships. More than anything else, it required intentional leadership centered on delivering value and profound faith. Ted Adams, LIME’s Vice President of Marketing, highlights the importance of aligning their company’s internal culture with its external positioning. He believes effective marketing starts with being valuable internally before promoting that value externally. Tune in as he breaks down Lime Painting’s focus on high-quality service and why its commitment to high-value clients is central to its market positioning.
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Welcome to the show where we have the absolute pleasure of learning from thought leaders in business, franchising, and high-performance personal development. This is another episode of the People at LIME. Our guest is LIME’s VP of Marketing.
Ted Adams, welcome to the show.
Thank you. I appreciate it.
This is going to be one heck of a conversation. By the end, you’ll understand why. Tune in. Something tells me that we are going to level up throughout this conversation. You talk about somebody who is a master in franchisee. What’s that rule that 10,000 hours establish expertise? You’ve certainly been at marketing for quite some time. You’ve worn a lot of entrepreneurial hats.
There’s a lot, but probably one of my top favorite things is your leadership. You talk about hours and experience in leading people. This is somebody who is a leader in marketing. I’m excited to dive in. You can do all of these things with your skills but you chose to align with LIME Painting. What was it about LIME? Why did you pursue this opportunity?
First and foremost, thanks. I appreciate you having me inside of LIME and on the show. It’s an honor to do both. I’ve learned through coaching thousands of businesses over my time that I’ve been a business coach, own marketing companies, and seen the inside workings of companies that companies are like children. They’re a reflection of the rightful mother and father of the business. If you don’t like the owner, you probably don’t like the company.
You know this about me. One of the reasons I chose LIME is because of you, who you are, and the fact that you’re true to your values. One of LIME’s values is integrity. You have a very high level of integrity in what you profess to be as a company and who you are. One thing I’ve learned, and you and I both embrace the EOS system or the Entrepreneur’s Operating System, is that there’s a big distinction between aspirational values and core values. That distinction is what you aspire to and who you are.
What I’ll say is that LIME has incredible values that I love. Some of my favorites are gratitude and love as a value. Who has love as a value? LIME has incredible values but also, more importantly, has incredible integrity and alignment of who they are as an internal organization and who they profess to be. That’s why LIME.
You’re pursuing opportunities. Things conversationally in that recruiting process are ideal. Nothing’s ever not great when you’re recruiting somebody into your organization. You get a lot of insight once you’re inside the organization. The thing that I appreciate about what you shared is that reality is most certainly not talked about externally from a marketing perspective and a branding standpoint but it’s lived out. You’d call that intentional culture.
Another strong attribute that I didn’t expect as part of the culture is the rhythm of the EOS system. I’ve seen the inside workings of thousands of businesses. The way that LIME executes the EOS system is amongst the top I’ve ever seen. They have a very awesome rhythm of accountability, transparency, and execution.
There’s a guy who has passed away, the late Paul J. Meyer. He’s a Christian man. He has a lot of definitions of leadership. I’m going to screw this up. I don’t know the number, but they studied 20,000 of the top leadership organizations and their people and what helps their people to perform, stay, love their job, and love their work.
The two things that they found were performance and relationships. High levels of performance are required to love your job, and very deep relationships are required to love your job. I don’t know what taught you that. Maybe it’s personal discipline. The way that you expect extraordinary performance out of your people, and yet build incredibly deep relationships was a bonus after joining LIME. I learned that you really do unconsciously embrace great leadership. I don’t know if that’s intentional, but that’s another bonus. The values got me and the culture kept me is what I’ll say.
That’s pretty awesome. It certainly is fun building an empire, specifically building the LIME empire, and doing that with empire-minded individuals. It’s not just our franchise partners. It’s our team at the home office. They’re very entrepreneurial-minded and aligned with empire builders. That’s our business but in the home service space.
How often do you think about construction, scaling a business, or having an empire mindset in the blue-collar space, home services space, the trades, or whatever you want to call it? All the non-sexy stuff that everybody needs regardless of whether the economy’s doing great or not. It’s not just residential. It’s also commercial. You have homeowners who require our services and commercial facilities, which we all appreciate.
I can talk about LIME all day. The point I’m making here is that having great leadership in marketing to convey that message and show up that way in the market is critical. We have to lead that frontier as an organization because we’re defining these things. We’re defining what it means to be an empire builder, to bring white-collar practices to a blue-collar space, and to level up the professionalism, the quality, the expectations, and the reputation of the trades in the marketplace.
There is certainly a tremendous amount of momentum with organizations standardizing home services. The beautiful thing is that LIME is the only one doing it in the luxury sector. You talk about all these things in marketing. Once you know who you are as an organization, a lot of that aligns with positioning. It is all about positioning in marketing. You have to know who you’re serving and who you’re not serving. As a result, you’re going to build a culture that best serves that customer. You’re going to build a product offering that aligns with that customer’s expectations. For us, that positioning is high price and high quality.
In the market, there’s plenty of need for low price, low quality, and everything in between, but you can’t be everything to everybody. We’re very focused on the customer who wants to pay more to get more. They don’t want to overpay but they want to pay more to get more. They want more value. They expect value. They want peace of mind.
They care about high-grade solutions. They want artisans doing craftsmanship. They want customer service and account management that goes along with that. Not everybody wants that. Frankly, smack a price on a piece of paper and that’s lower than all the other ones. You’re like, “I’ll see you on Monday.” That’s an option. You have some great insights on positioning that I would love for you to share.
With marketing, there are two pieces of it. It’s being fruitful or valuable and then there’s the multiplication of that value. There’s your inside reality and then there’s the outside perception. With that distinction of inside reality versus outside perception, a lot of people start with the multiplication or the outside perception before they build up their inside reality. Before they are who they say they are, they’re communicating their aspirations.
What LIME has done significantly well is they’ve said no to what would derail them from their market positioning. Decision has the word cision, like scissors. You have to cut off the choices within positioning wealth or money that’s attracted to value. When you understand who you are and who you serve, you also understand who you don’t serve. With time and consistently making that decision, you get to refine your value proposition for those that you serve.
We’ve done that with LIME inside of LIME before I was here on both the franchise sales side and when we’ve done it with our customer if that makes sense. We say no to people who aren’t aligned with our values. We do it a lot of times before we ever have to say no. People select us and people deselect us based on who we are.
That being said, one thing that spoke to me about where this principle came from is a biblical principle. It’s where God’s talking about taking dominion. Most people think that scripture that says, “Be fruitful, multiply, replenish, and subdue,” is about having kids. They think, “We’ll go have more kids.” That’s not what he was saying. He was talking about the multiplication of value, how you take dominion, and how you take authority over the Earth. It was through business. It’s being valuable. It’s being uniquely valued and uniquely positioned and then multiplying that value on Earth.
It says, “Be blessed and then be fruitful, multiply, replenish, and subdue.” Be blessed. We are blessed with some gifts, skills, and abilities. You specifically started painting because you’re blessed with that gift. Over time, you realize that there’s a very unique market and a very unique place for you to add value. That fruitfulness then started to attract more value because you committed to that specific customer that you were targeting. Over time, more franchisees, more wealth, and more value that we’re able to provide grew through saying no.
That’s what I love about marketing. There are two sides to marketing. There’s promoting the value and then there’s becoming the value. I like the part about becoming because the job of promotion is easy. The job of positioning, making your inside reality truly valuable, is the hardest job in marketing. It takes a long time to shift. Thankfully, I joined a team that had already truly positioned the company to be valuable, if that makes sense.
The great thing about the franchise model is ultimately, it’s bringing folks together to grow enterprise value. That is the secret sauce of a franchise organization. That’s the uniqueness of a franchise model where you have franchise partners and a home office team consisting of support and leadership that supports those partners in serving our customers.
At the end of the day, it’s about serving the customer, being aligned with how we serve the customer, being aligned with how we are differentiated, and, as a result, providing value in the market. Being a national organization, there’s a lot of opportunity. There are a lot of white spaces there for the LIME empire. There are a lot of empires that make up the empire that is LIME brand, but that is a very unique model that I love about franchising. Most organizations don’t have that kind of ownership and invested interest in growing their empire and the overall empire. Frankly, a home office is aligned with growing each empire. That ultimately overall benefits the overall organization.
That is unbelievable, the structure of a franchise organization where, from day one, you are participating in growing the enterprise. You said, “I was able to join an organization that had already hit multiple inflection points and proved out the model and departments built for specific empire builders in this niche service.” That is the same for any franchise partner that joins going forward.
Going back a handful of partners ago that joined, one of our newest owners specifically said, “This is the best time to join LIME.” I couldn’t agree with him anymore. Why? Our ideas became shared ideas that are way further than any 1 idea or any 1 person. It’s a lot of people who share the amazing things about the founding location that everybody participates in.
That’s the beautiful thing about franchising. From a niched perspective, you talk about everybody participating in their local markets across their empire. That empire is the value we’re providing in the marketplace. It’s very simple. We’re a painting company. There’s nothing rocket science about it. We work with the top 1/3 of home values in a market and have a business model blueprinted for that sector in the market. Why do you think positioning is so critical?
It’s that same integrity principle that we’re talking about. There are a lot of people who can say they serve the high-end market. For example, because we said no to all the other markets, we can, and we can over-deliver consistently. Positioning is becoming more than you say that you are. It’s part of understanding who you are. It’s part of purpose.
Outside of your design for your life, you’re always going to struggle with positioning yourself in a light that feels authentic to you. Part of positioning overlaps with purpose. I feel like not knowing who you are and what you’re designed to give or the gift that you’re designed to give will eternally have you striving until you find your lane or until you meet your designer and you find your design. Once you step into that, you’ll begin to get the wind at your back and be positioned to attract what you were designed to attract.
That’s the amazing part of helping folks get to the other side. There are a lot of opportunities out there from an entrepreneurial point of view. When you discover franchising and go through our discovery process, it becomes real. Not everybody goes through a discovery process to become a franchise partner and to contribute to an empire by investing in their slice of the empire. Not everybody does that.
Entrepreneurs are a rare breed. That’s what I love about franchising. It gives you an opportunity to exercise your entrepreneurial muscles to achieve the American dream from day one. When you invest and become a franchise partner, you have the playbook. You’re a part of the culture. You’re a part of the enterprise value that’s been built. You get to contribute to the momentum and where the brand is continuing to go. You’re doing it in your territories. That is, for many reasons, a unique opportunity.
From positioning and a marketing point of view, a lot of the industry is serving the general customer and taking an approach that’s very cost-driven. The industry of painting, in particular, has certainly leveled up and become more professional in the sixteen years I’ve been doing it, but still, it’s a general approach. Even though paint technology gets better and processes and equipment get better, it’s still a positioning deal. Painting is a $40 billion industry. Nobody is focused on high price, high quality, or the luxury sector.
Think about places you’re going to go eat. That’s a very mature industry. Home services is mature. There’s a lot of standardization and a lot of professionalism that’s being brought to the space. A big part of that is because of the franchise. It’s very unique to be contributing to history in the home service space. Think about automobiles. It’s like, “I want to pay more to get more.” We talked about restaurants. What about homes? It’s like, “I want to pay more to get more for a custom home.” With contracting or the trades, it’s like, “I want to pay more to get more.”
My favorite thing about franchising and positioning is this reality here. It is that as an organization, we are aligned with serving this customer or providing incredible value in our markets for this underserved customer. It’s very fragmented. As a result, there’s a huge opportunity to deliver happiness, to go above and beyond, and to provide a great painting experience. This isn’t rocket science. There is nothing fancy about what we do. It’s taking a unique approach. From a marketing perspective, what opportunities does being niche like LIME present? What opportunities are there from a marketing point of view?
I feel like we’re scratching the surface for what we’ve done so far because we’ve got some really awesome systems in place corporately for our franchisees. The niche, what it does for us is for both our franchisees and our franchise candidates, we have a very true, unique customer. Let’s put it this way. Our franchise candidate, the unique person we’re looking for, is someone who is generous or someone who gives first.
There are two spirits in this world. There’s fear and love. Fear, unfortunately, is a take-based spirit. That’s not our culture at LIME. It’s not who we’re looking for. As a franchise candidate, we’re looking for people who are generous and give first, overserve, and over-deliver. The brilliant part about that marketing is it’s the same marketing Jesus used. It’s word-of-mouth marketing. When you over-deliver and over-satisfy a customer, your marketing budget can drop next to nothing and you can still be successful because 1 project equals 10 projects. Our promotion doesn’t have to be as good.
I didn’t tell you my story here on the show, but so everyone else knows, I’ve built 3 very large fast-growth ad agencies and 3 business coaching companies. I’ve done outside of LIME what I’m doing inside of LIME. We’re taking a lot of the things that we’ve learned in-house and are able to deliver much better marketing over these last little bits than we historically have. That’s both positioning and promotion. It allows us to level up not only who we are as a company internally but also make that our external reality as well. Let us level up and have the perception, our customer acquisition, and our franchise acquisition systems be far better.
We have been such a sales organization having eclipsed the 100 territory mark, which only 16% of franchise brands accomplish and the majority of those are quick-service restaurants. From a home service perspective, it’s great to be out of our emerging phase. It was an amazing and fun phase, but we are very focused on leaning in on marketing and leveling up in so many different ways.
What’s great about that is we’ve gotten to where we are predominantly through sales. It’s what you spoke to, which is word of mouth. We call it compounding. Without giving away the secret sauce, compounding is critical. It has everything to do with word of mouth and what you talked about from a marketing point of view with how our business is set up with customers paying us more to be structured to deliver more. As a result, that reinforces itself in the greatest KPI in our business, which is compounding. That is certainly the secret sauce of a successful home improvement company.
Being in the luxury space, talk about the branding. Folks recognize companies that are in their neighborhood. They trust them. They know, “My neighbors vetted them. If they’re having them work there, that’s a reputable company.” That ability to compound is pretty powerful when it’s tied into branding. This all goes back to being intentional about positioning. The secret sauce of any company is positioning. It all starts with positioning. You have to know your customer, and you have to be united about leveling up that customer experience. Nothing else matters except for value with your customer. That’s what you can charge for. That’s what you can take market share for. That’s the fair exchange, delivering value.
What’s beautiful for us is the value we provide is not rocket sign. It’s painting. I always joke that the two worst things that can happen are when we need to touch it up or apologize and reset the expectation on the timeline because it’s taking too long. Those are the complexities of painting. It’s very straightforward. You talk about taking versus giving in business and why generosity with your customers and team unlocks multiplication. That’s a pretty neat statement. What do you mean by that?
A lot of owners go directly to the customer. I learned this a long time ago when I owned an ActionCOACH franchise. There’s a circle of business. It goes from the owner or shareholders to the employees, from the employees to the customer, from the customer to take care of the business, and the business takes care of the owner and the franchisees.
When you have the board or the owner taking care of the employees or the team and they’re doing it out of a heart of generosity or they’re giving instead of taking, there starts to be something that happens that’s the same thing that you’re talking about. You’re calling it compounding. I call it multiplication. It’s being fruitful for the person in front of you. It’s being generous. It’s over-delivering.
Most people see two companies and they can’t tell the difference because they look like they’re doing the same thing. They’re painting the same wall the same color. The difference is the heart that they’re doing it out of. Are they doing it out of a heart to give and over-deliver or are they doing it out of a heart to take and barely do the job? It’s the same thing with your team. Are you doing it out of a heart to love your team, take care of them, give them their needs, and meet their needs? That invisible factor of why you do what you do is what matters that people feel. It’s the heart to give instead of the heart to take.
There are only two spirits. People call these spirits and they make it all weird about this spiritual reality. It’s not. They’re thoughts. Are you doing it out of a thinking pattern that is generous or are you doing it out of a thinking pattern to take or to get something? For example, when we do a job, we are generous in our approach in the fact that we’re over-delivering. We’ve positioned ourselves to be paid or compensated well to give.
That works also inside the team where Nick is taking care of the team who’s taking care of the franchisors because we’re taken care of. It’s this brilliant circle of a circle that multiplies. It’s the heart of give instead of the heart of take. That’s what I call generosity multiplied. That’s the same equation that I was talking about. Be fruitful, multiply, replenish, and subdue. Fruitfulness is generosity. It’s giving the gift that you were designed to give, the purpose you were designed to live on this Earth for, and giving it in a way out of a heart of love instead of a heart of take.
Imagine being a customer and the leadership team within that territory takes that approach. That’s the culture of the organization. You talked about it from the home office to our partners, and their teams. Part of their team is the leadership team in a location. They’re loving on our artisans. There’s a sweet relationship there. As a result, those artisans are loving on our customers. It’s a way of showing up and serving one another that when we show up in the marketplace, it’s different. It’s a competitive advantage, especially when you’re talking about an industry that’s fragmented and lacks values.
Our values are an acronym. Granted, when you lean into those values, you realize the superpowers behind them. When you have folks aligned in showing up behind those superpowers, customers receive superpower customer service. That’s what it’s all about. Our artisans are served and loved in that way. That’s my favorite, knowing that our artisans are busy and they have work. We always say that we work in beautiful places for beautiful people with beautiful people.
When you’re talking about luxury painting, we’re in beautiful places. Have you ever been through our territories and seen the projects we’re working on? They’re beautiful. We’re providing our artisans with this way of doing business or this lifestyle that is the LIME life and doing it with their LIME fans. This is the LIME way.
All of that is to say that the LIME empire is pretty awesome. It is fun to unite and serve our customers in a unique way. When you were talking, I was thinking about our core values, which are gratitude, enthusiasm, tenacity, love, integrity, mission, excellence, and discipline. There’s a lot of high performance in there. There are a lot of service-based values. There are a lot of core values that align with who we are as people.
If you lived life out of gratitude alone, you would have a leveled-up life. Love is the most powerful emotion, experience, feeling, or whatever you want to call it. The fact that we can deploy that, that’s pretty powerful. That’s a differentiator. It’s a way that we show up in the marketplace there. Gratitude, enthusiasm, tenacity, love, integrity, mission, excellence, and discipline, which one is your favorite value?
You can’t go wrong with love. Love is a person. It becomes an emotion but it’s also a choice. Hunting the greatness in people is love. Looking at the God that’s inside of someone, like the reflection of the divine that’s inside of someone, you cannot go wrong with that value. The person of love is a pretty incredible person as well as the gift of love and the experience of love. You can’t say that you’re a company about love and not be a company of love. Having that with integrity is a pretty profound experience.
It’s a profound experience for our customers and our artisans. I keep going back to that. When you start looking at our franchise partners, it’s a differentiator in franchising as well. It sure is great to be showing up in the marketplace and doing business in a way that inspires folks to level up the way that they do business. I want to transition here. You’ve talked about healing and purpose. Know your gift and your why. What does all of that mean to you?
I have a unique bent. The Christianese that I speak in, forgive me for that, but it’s the way I view the world. There’s a story in the Bible. It’s out of Egypt. It’s out of captivity into the promised land. Before you go into the promised land, you have to go into the desert many times. Most people don’t know what healing is. They don’t even know that they were given to this Earth to be a gift and to bring that presence, the presence of love, and to release who that is on this Earth.
Healing is a really big deal in my world because there are some people who are very close to me who live broken lives. I lived on a farm out in the country. I had an amazing childhood. I had some things go south I can share with you. Those things that went south created in me some messed up beliefs. In business, it is why I’m so passionate about the giving versus taking spirit. My first years in business were all about taking. I was taking from my employees and taking from my customers. That spirit of take was so stinky all over my life.
I can remember a moment in my life when I was praying, “Lord, give me more.” I was a Christian. I remember pulling over and crying so hard because I felt the Lord gently say, “You’re not taking care of who I’ve given you.” It was specifically the people that were in front of me. The Lord said, “You’re taking from my people.” It broke me because I was. I was taking.
Healing, for me, is renewing your mind. It’s seeing yourself and seeing others the way God sees you and sees others. It’s seeing your purpose as God sees your purpose. It’s really hard to hear the reason you are sent if you don’t hear clearly. Healing is all about getting your relationship with others and yourself in a place where your relationship with the creator is intimate and two-way so that you can see your purpose and the reason that you were sent. If you can’t identify why you were sent, why you were created, and why you were made, it is probably a good indication that some of the ways that you view yourself, view others, and view your creator are broken.
Most of your beliefs are established before you’re twelve years old. The love of money is the root of all evil. That’s the spirit. It’s take versus give. If you relate to money as creating value and giving, then you relate to money in a way that it was meant to be related to where money serves you because it multiplies for you. Healing, for me, is all about getting your belief systems right so that you can see the reason you were sent.
That clarity allows you to be called. You have the skills, the maturation, and the state of mind to not be led astray from your calling and what your gifts are. That is such a beautiful way to communicate, in your case, living out your walk with Christ, which is beautiful. Thank you for that testimony of what that has meant in your life and how it has been transformative for you as it has been for so many folks.
The chains, the restoration, and everything that is done in learning about and leaning into your relationship with Christ is a lifelong process. What I love about faith and Christianity is that it aligns with business in so many ways. Frankly, we were designed to work. We were designed to tend the garden. We were designed to show up in all of our ministries. Entrepreneurship is a form of ministry.
When you talk about our values, the M or the Mission, business as Mission. That is our light in the world and how we are serving the communities that have given to us. That take-versus-give mentality, we took because there was a fair exchange of value and we gave. That was mutual. The community as a whole has contributed to the success and sustainability of our organization. You want to give back to the community that has provided that success.
Going back to the beginning of our conversation, I talked about leadership and high-performance mentality. When you’re talking about that at LIME, specifically in marketing, meet Ted. It has been awesome having you on the team. We are certainly honored to have you. We have leveled up in so many ways. I know the marketing team loves having your leadership. I know the leadership team loves having your leadership in the marketing. It’s new for us at LIME.
Crossing the 100 territory mark has been an exciting level-up, but it’s the beginning. We have a whole board of advisors. The talent and marketing there on that board are contributing to our marketing and our brand funds specifically. That is very exciting. The brand is going in some incredible directions. It’s a testament to the unification, the national partnership, and the alignment around building enterprise value and making history in the home improvement space. It’s really all about our customers and providing a unique solution that’s top-notch for our customers. You are leading the way in marketing and helping us to do that. I want to hear a little bit about some interesting facts on your part. If you could share an interesting fact with the audience, what would that be?
I’d say I homeschool my kids. That’s random and interesting. With five kids, it’s important to us. I was telling someone about this at the pool. She was asking why I homeschooled. There’s this principle of first mention. It’s the same thing about beliefs. It wasn’t to go against public schools, private schools, or anything like that. It was more of going towards being the seeds of our kids’ thinking.
In other words, it’s the same thing about the Bible. The first time something’s mentioned in the Bible, it will always be filtered through that principle. The first time you learn about something, the rest of your life, you will filter your thoughts through that belief system. Having the honor for five children to be able to help them in a way that you are able to choose their belief system. That’s the principle of the First Mention. Be the person who mentions something first. It’s a big deal in our world. It’s something we’re incredibly passionate about. We love doing it. We have a group that we do our homeschooling with that we love, admire, and do life well with. That’s an interesting act that’s different than most.
You’re homeschooling five kiddos and teaching them to know, love, and fear God and to do their best to obey. That is certainly incredible and important work. I know I wish I had that sort of leadership growing up as a child. That’s a beautiful thing around every generation leveling up. I can’t relate to the homeschooling part, but it is important work to teach them how to obey God to the best of their abilities. It sure is humbling because they start to understand your shortcomings. That’s always humbling when we continue to realize how much grace we need.
I’ll tell you a quick story about homeschooling the kids that I love. It’s one of my favorite dad moments. We were out fishing with the boys. We got up at 4:00 in the morning or something ridiculous and we were fishing until 7:00. We caught nothing, not a single fish. All three of us had our poles in the water the whole time. Josiah, my oldest son, says, “Dad, we didn’t pray.” I was like, “You’re right. We need to pray.” He says the most simple little prayer, and then instantly, as soon as he is done praying, he gets the fish. I was like, “You’re kidding me. Lord, thank you. What an awesome experience.”
Zekiah comes up and he is like, “Dad, I didn’t pray.” I’m like, “Go ahead. Pray. It works.” He prayed. It worked twice. We had two fish on the line right at that moment. I was like, “If I would’ve learned that lesson when I was a little guy that the Lord is like, “Ask for the simple stuff or for the fish.” That was a significant moment for me. It was a proud dad moment. Hopefully, it was as significant in their life as it was in mine.
It’s that simple edification. That’s one of tons. My favorite part of faith is seeing all the truth. It is like that blue car. You don’t see it until you know about it and then it’s everywhere. Those prayers and answers to them have that blue car effect. I was fortunate to have been introduced to Christ at a super young age. That has been my superpower. That has been my testament. Seeing God’s faithfulness throughout my entire life to prayers much like that, from simple to big and everything in between, I could talk about that clearly all day. I know that is near and dear to your heart, a part of who you are, and something that you and I connect over and our kiddos get to benefit from as well.
I have a similar story. My son won the elementary state title and got Most Valuable Wrestler. Afterward, he told me that it was because he prayed. Leading up to that tournament, I had worked with him on incorporating prayer into who he was, around training, state of mind, and everything else. To hear him say that was so meaningful. I could chat with you all day. As I told you, you were going to level up after this conversation from a marketing perspective and a leadership standpoint. Thank you for being on the show. I appreciate it.
Thanks for having me.
If anybody wants to reach out to you if they have any questions, how can they do that?
It is Ted@LIMEPainting.com.
That’s simple enough. Ping Ted. Reach out with any questions. More importantly, smash that subscribe button, like this video, and drop a comment down below. We would love to get your thoughts and contributions to this conversation. As always, level up.
Since 2003, I founded and led 7 successful Marketing companies – four focused on business consulting and three on direct response marketing. Our programs helped over 1200 CEOs to produce and increase their impact. This journey taught me what it takes to care for people and produce life changing results. I had the honor of watching people come alive and step into their purpose.
While building Threo, TQE and CEO+, I learnt the importance of caring for my employees. Receiving the Award for 100 Best Companies to Work for in Oregon was the fruit of this learning and of a leadership team that knew the value of happy, healthy employees.