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Level Up With Entrepreneur Magazine’s Franchise Bible Coach Rick Grossmann

LUNL 12 | Franchise


Nick Lopez and Rick Grossman reflect on their journey establishing the foundation of LIME, the nation's largest and most successful luxury painting company. Nick and Rick initially connected on their core values, specifically creating a franchise culture where franchise owners come first. In this episode, Rick discusses the key strategies for building a successful franchise system. Nick and Rick reflect on their time together at the Franchise Hub and when Rick helped Nick start LIME Painting, which has 80 locations in just two years. Then Nick dives into Rick's entrepreneurial journey as the founder and CEO of a brand that grew to an impressive 120 locations in just two years. They talk about the Franchise Bible Coach program, discussing how it helps brands with zero franchised locations build the necessary infrastructure to start the process of becoming a franchise. The two share insights on building a successful franchise system and creating a franchise culture where franchise owners come first. They also stress the importance of values and doing business. They focus on the people in the business and the people that they serve. Tune in and gain valuable insights and strategies to take your business to the next level through franchising.


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Level Up With Entrepreneur Magazine’s Franchise Bible Coach Rick Grossmann

Are you looking to take your successful business nationwide through franchising but don’t know where to start? Rick Grossman was a 100+ unit franchisor himself and has built a playbook that is tried and true.

I am honored to have my longtime friend, mentor, advisor, coach, you name it, the author of Entrepreneur's Franchise Bible, Rick Grossmann. Welcome.

Thank you. It's good to see you. It's an honor to be here as well.

You and I go way back to some of my startup days, and it was not that long ago.

It seems like yesterday, but it was a little bit longer than that. It's been so much fun to watch you develop into a powerful franchise leader. I'm excited to see what you have in store.

Thank you. I appreciate that. You have a unique perspective on myself and LIME. The hours, days, and years that we worked together in establishing and building the foundation of LIME. I'm grateful for you and the team there at the Franchise hub. It was a special time in my life, but the development of myself as a leader. I leveled up during my time getting to know you, your family, and the family at the franchise hub.


LUNL 12 | Franchise


You and I bonded initially over where franchise owners come first. You and I connected on our similar values. LIME is a values-based company, with Love, Integrity, Mission, and Excellence. I appreciated that time at the Franchise hub and being mentored by you. One of the things that you instilled was franchise owners come first, and it's not just a statement on a coffee mug. What does that mean to you?

One of the things that I have always considered to be very important in my coaching franchise executives all over the world now is what are the important keys to success in a franchise business? I was talking to a brand-new franchisor, and some people think it's about selling a lot of units and some think it's about pumping money into marketing, and all of these things.

The reality is the balance between the franchisor and the franchisees, the collaboration, and the common goal, respect, and trust there. When you look at what is the key to success as a franchise organization, it's all about the franchise owners and their success. It sounds cliché now, but your success is our success. That's what everyone says about any line of work.

With the franchise system, if your franchise owners aren't doing great, you are not doing great. The franchise owners come first ethos is I encourage my clients to wake up every morning and think about how they can help their franchise owners succeed and do better. As you said, it's a true belief. It's not a cliché or something you put on a t-shirt or a coffee mug. It's something that you have to believe in and embody.